What Every Founder Needs Before Hiring a Social Media Manager
You’re ready to delegate—but the output isn’t hitting.
You hired a social media manager to take content off your plate. But now you’re editing captions late at night, reworking Canva posts, and wondering why the voice just doesn’t sound like yours.
The answer isn’t to fire them.
The answer is to guide them.
Why your brand voice feels diluted:
Most content creators aren’t trained to extract your essence without structure.
They need clarity on:
Your voice and tone
What you stand for (and don’t)
Visual direction and narrative flow
Without it, they default to templates, trends, or worse—guesswork.
Who else this supports:
Marketing consultants writing for your site or sales pages
Photographers capturing visuals that echo your brand
Content writers for newsletters, blogs, and long-form campaigns
Paid ad strategists trying to convert while staying on-brand
The Brand Passport = your voice on paper.
Give your team one place to get it right.
This free, Canva-based brand tool helps you define:
Tone of voice + story
Core messaging + audience insights
Visual direction + aesthetic guardrails
Key brand pillars + reference language
What happens after:
Your social feed starts to feel cohesive
Captions sound like you—not a copy-paste
Your team executes with confidence
Because your team can’t reflect what you haven’t defined.
