Jackelyn Dacanay is a luxury brand strategist and creative director with deep roots in fashion, beauty, and technology. A FIDM graduate and former million-dollar seller for Henri Bendel, she began her career on the sales floors of Fifth Avenue and later channeled that insight into building The Art of Fate—a digital platform celebrating women-owned brands, launched in 2014.

She went on to work for Michael Kors, teach branding at General Assembly, and advise creatives across sectors—from artisans, engineers to physician-led nonprofits. In 2019, she launched her consultancy, growing it to six figures in its first year through referrals alone.

Since 2019, she’s worked with Bella Santé, where she now serves as Beauty Brand Director. Her work has been featured in Forbes and recognized for integrating AI into the luxury guest experience. She is currently building Brand Penthouse, a brand management system for fashion, beauty, wellness, and SaaS brands seeking quiet dominance.

Jackelyn lives in Providence, RI, where she continues to guide legacy-minded brands from great to exceptional.