Secured the first Influencer Partnership for CARLA SHAW Sustainable Fashion with Boston-based Fashion Stylist & Influencer @styledbyflorencia. The project was executed in two-parts during different seasons and involved 4 wardrobe flatlays (2 per season) styled exclusively for CARLA SHAW Sustainable Fashion featuring Florencia’s favorite accessories from the collection. Each look was posted to @styledbyflorencia’s Instagram Stories and the accessories included shoppable product links that directed to the product pages on the website.

The Impact:

• Increased Brand Awareness

• Stronger Brand Credibility

• Targeted leads who know about your business

• Content Exclusivity

• Local Market Reach Expansion

Secured the first official Influencer Partnership for Bella Sante Spas with Miss Massachusetts 2020 Sabrina Victor. Sabrina is the third Black women to win the Miss Massachusetts title, a historic award that was important to celebrate. With Bella Sante Spas being a leading pioneer in high-performance self-care in Boston — a well known necessity for beauty pageants — I knew this partnership was a perfect match. I wanted Sabrina to experience the unparalleled service and expertise Bella Sante is known for, and to also introduce her fanbase to the company.

The Impact:

• Supporting a local Black female Creator

• Promoting Diversity & Inclusion

• Gorgeous Brand Photography & Video

• Increased Brand Awareness

• Market Reach Expansion